Helping to navigate the road from farm to market

This site was developed to familiarize Colorado food producers and food product manufacturers with federal, state and local food licensing regulations and to help ensure that the path food travels from farm to fork is safe.

This website is for farmers’ market vendors, farmers’ market managers, and ag producers, food product manufacturers and others targeting direct markets such farm to school, restaurants, retail stores, and institutions.

These resources are designed to clarify federal, state, and local regulations and to provide safe handling recommendations from field to market to ensure the safety and quality of the products sold.

Marketing and selling food products can be one of the most challenging aspects to a farm enterprise or food entrepreneur, especially when direct sales are involved. Consumers nationwide are now looking to buy fresh, local food from producers to whom they can talk in person, ask questions, and establish relationships. These new market opportunities such as roadside stands, farmers’ markets, community supported agriculture (CSAs), and cooperatives with restaurants and institutions, require expertise not only in marketing and management, but also in safe food production and handling. Selling clean, wholesome food is a primary part of creating and keeping customer confidence.  This website will help you understand how to ensure the safety and quality of fresh produce and food products, while gaining satisfaction from your work and building relationships with community members.